Brand Systems 

Rooted

The Botanical Boutique

Green botanical-themed logo for Rooted, a botanical boutique, with a simple line drawing of a plant and text overlay.

Rooted – The Botanical Boutique is a conceptual modern apothecary brand grounded in herbal wisdom, ritual, and intentional living.

I developed a cohesive brand system that includes logo design, visual identity, and a full ecosystem of products, merchandise, and supporting materials.

As an extension of the brand, I designed a companion Herbal Profile Guide—expanding Rooted into a unified visual and narrative experience.

Business Stickers .  Retail Tags .  Herb Labels

A white gift tag with green leafy decorations and the text "We're Rooting For You" in green font.
A logo with a green plant illustration on the left, the word 'Rooted' written vertically in cursive on the right, and the word 'Chamomile' in a green box at the bottom.

Personified Herbal Profile Cards

A sign with the word 'Fenugreek' in bold green letters, featuring an image of fenugreek leaves at the top. The sign describes fenugreek as a motivating, bold, resourceful herb used across cultures for nourishment and strength, with historical roots in ancient Egypt.
A poster about Chicory featuring a purple flower and text describing its resilience, independence, and historical use during the Civil War.
Pink packaging for marshmallow root candy with floral design, titled 'Marshmallow' with the words 'Compassionate, Nurturing, Protective' and a description of marshmallow root benefits.
Information about Hyssop, describing it as mystical, focused, and refined, with a brief history of its association with clarity, spiritual cleansing, ancient religious texts, and purification rituals.
Poster about sage with text describing its historical and medicinal significance.
A label featuring the word 'Echinacea' with images of pink echinacea flowers and descriptive text highlighting health benefits.
A soothing poster about chamomile, featuring a white chamomile flower and the words 'Wholesome, Calm, Gentle.' The text explains chamomile's benefits for the nervous system and healing rituals, with an ancient Egyptian connection.
Informational poster about calendula featuring a bright yellow flower with green leaves, describing its radiant, warm, and salubrious properties.
Flyer with pink background promoting red clover, featuring an image of a pink-red clover flower and text about its benefits for wellness, balance, and ecological support.
A sign with the heading 'Cilantro' and a cilantro leaf illustration. Descriptive text about cilantro's flavor, personality, and history is written below.
A simple line drawing of a plant with roots, stem, and leaves.
A botanical logo with a stylized plant and roots on the left, and the word 'Rooted' in elegant cursive on the right, with the phrase 'The Botanical Boutique' at the bottom.

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